Independence Day.
Those of us living in the United States have had over 230 years of freedom to
say largely whatever we want, in whatever forum we want, without concern about
jack-booted thugs kicking down your front door.
Unless, of course, you like jack-booted thugs. In which case you're probably
surfing Craigslist
rather than the OBR.
As cynical as many of us can be about politics, you don't need some dork with a
website to tell you that Freedom of Speech has been central to the success of
our country. The free exchange of ideas and debate of what's right for the
country has helped this nation make better decisions and survive.
Professional sports, of course, are trivial subjects next to those which
inspired the Bill of Rights.
But that doesn't mean they're unimportant.
Sports teams and competition are a thread which runs through American life,
providing (positive or negative) role models for our youth, generating billions
of dollars for the economy, and often providing a critical source of civic
pride. Even if your football team hasn't won it all in forty-three years.
I believe that sport teams, leagues, players, and fans they are immeasurably
better off when people can say what they feel, offer their opinions, and create
a cycle of feedback.
Much like I would be (more) idiotic as OBR publisher if I didn't listen to
criticism, objective and sometimes-critical journalism can help keep powerful
sports leagues and unions accountable, saving them, sometimes, from themselves.
It's with this in mind that I want to share some random thoughts about how
well fans are being served by the entities they turn to read and hear about
their favorite teams. Tragically, this is going to be intermixed with the
opinions of the author along the way. You can ignore the latter if you want.
Bloggers for Sale or Rent
While sports journalists don't have to worry about a knock on the door at
3AM, or a sudden inexplicable desire to vacation in Siberia, a more realistic
threat comes in the friendly form of a dollar bill.
The tech industry has been ahead of the sports industry in its focus on
blogging and new media , and in some ways provides the pre-show "coming
attractions" for the sports media.
The buzz in recent weeks has been concern in tech blogs about whether or not
corporations like Microsoft are
skewing coverage for cash. Denials and accusations have flowed on that one,
but no one can deny that more overt services have popped up offering
money for bloggers to write about products.
In professional sports, there are a lot of dollars, and there is a lot of
temptation.
I think the problem is going to be worse with the sports bloggers and
fansites than it is with the tech nerds. Much, much worse.
Sports blogs and fansites are ripe for the plucking since many of them eschew
any semblance of objectivity in the first place. "Homerism" is almost a badge of
pride. Sneering at criticism of teams is fairly common.
I think it's one thing to want and hope for a team you follow to win, for
both yourself and community of fans, but yet another entirely to mindlessly
parrot team's public relation stances or avoid asking pertinent questions about
the product placed on the field.
Healthy skepticism is essential, not only to provide relevant and accurate
content for readers, but it's ultimately healthier for sports leagues and teams
to exist in an environment where feedback doesn't consist of hundreds of heads
bobbing approval in unison. It's better for everyone in professional sports,
much like it is in the political arena.
But the buy-off has already started, quietly, in the new sports media.
An NFL team actually purchased a fan site outright last year, branding it the team's
"official" fan site. I'm aware of two other "fan" sites that are taking money from teams they cover, directly or indirectly. I know of others who would gladly
take money if offered.
Sure, these sites will at times not even pretend to be objective with their
content. Still, how can a someone run a "fan" site if they're beholden to the team
financially? Once you're suckling off that teat, the fans take second place. Or
third. If they even rate.
I have no desire to be a whistleblower, but eventually this will get out.
If they actually care about the fans and the subjects they cover, the "new
media"
needs to get real about church and state. Now. Independence is worth having a few less dollars in your wallet.
The NFL Drops the Bomb on Online Media
Inexperience and the lure of quick money may be causing some fansites and
blogs to stumble down a trail of dollars towards irrelevancy.
At the same time, the NFL is trying to slap down newspaper dot.coms and
independent sites like the OBR who are big enough to create competition with their
offerings.
Namely, such sites have been essentially banned from hosting audio and video
taken at team facilities.
The National Football League changed rules this off-season in a way which
basically nukes practice and post-game audio and video. Because of the
restrictions, the OBR has not been able to add significantly to our multimedia
archives since May.
Here are the restrictions. No, this is not a joke.
1. Only 45 seconds of audio and video, together, total, are
allowed per day on independent web sites.
2. That massive 45 seconds of content must be ripped down off
of sites in 24 hours or less.
3. Sites must put links on the audio and video mini-sodes
which link official sites and NFL.com
The OBR can't even technically comply with the second and third mandates. The
Scout network wasn't exactly planning for such bizarrely restrictive policies.
So, no audio or video from us anymore.
In this case, the NFL isn't trying to stamp out critical viewpoints or stifle
dissent. I believe that the problem is that they've made "exclusive" deals with
advertisers for things like press conference video, only to find that
independent sites slam up the audio and video faster than some of the league's
official sites. At that point it's hardly exclusive.
So, instead of competing, they want to shut the independents down.
I'm not pointing my fingers at Berea for this policy. I'm not sure the Browns
organization likes it much more than we do. It's a mandate coming from NFL
central HQ. Teams like Washington and Miami are reportedly the most aggressive
about enforcement.
Fans may rightfully ask "Who cares?".
After all, if official sites put up the media content, they can still get at
it. It doesn't matter where they get it, right?
That's the rub, though. Official sites don't put up all the audio
and video from camp or press conferences. Some audio and video which doesn't fit
the image the team is trying to protect simply doesn't get seen.
An example from Cleveland is Trent Dilfer's post-game remarks after being
lifted for Charlie Frye.
Again, I wouldn't be upset at Berea about that. Teams shouldn't have to put
things on their websites which don't present them in a positive light. If I ran
the team's official site, I don't think I'd be any more enthused about putting
up that video than I would be to put up a video of me running off to Steak and
Shake for a burger when I'm supposed to be on a diet*.
But it's a problem. Under the new regulations, there is some newsworthy audio
and video which simply won't been seen online anymore.
Sorry, fans. Like it or lump it. At least the big-money* corporate
sponsors will be happy.
Some folks are fighting back, however. The American Society of Newspaper
Editors and the Associated Press Sports Editors realize that the policy will
hurt their attempts to move the decaying print newspaper businesses online, and
are trying to get changes made.
Here are some links if you care about such things:
Leagues Want Your Bookmark - Orlando Sentinel
NFL's Totalitarian Policies About Online Video Coverage - PaidContent.org
APSE, ASNE Lobby NFL - On squared
You want to know where this is going, sooner or later?
You sure?
Click
here.
Speech is only free if you're willing to fight for it.
Even when it's just football.
* Note to my wife: This is purely a hypothetical example. Really. Burp.
* Disclosure: The OBR has a contractual relationship with the Scout Network,
which is part of Fox Interactive, which is part of News Corp, which owns Fox
Television, which broadcasts NFL games where they don't advertise our website or
let us throw things at Terry Bradshaw's empty bald head. Apply grains of salt if
you wanna.